Instagram has become one of the most popular social media platforms in the world, and for good reason. It’s a great way for businesses to connect with their target audience, showcase their products or services, and build brand awareness. However, with over 1 billion monthly active users, standing out on Instagram can be a challenge. That’s where Instagram advertising comes in.
Instagram advertising is a powerful tool that can help UK businesses reach a wider audience, increase brand awareness, and drive more sales. But before you dive into creating an Instagram ad campaign, there are a few things you need to know.
First, you’ll need to create a business account on Instagram. This will give you access to Instagram’s advertising platform, as well as a host of other features that are designed to help businesses succeed on the platform.
Once you’ve set up your business account, you’ll need to choose a goal for your ad campaign. Are you trying to increase brand awareness? Drive website traffic? Boost sales? Knowing your goal will help you choose the right ad format and targeting options for your campaign.
Next, you’ll need to choose an ad format. Instagram offers a variety of ad formats, including photo ads, video ads, carousel ads, and stories ads. Each one has its own advantages, so you’ll need to choose the one that best fits your goal and target audience.
Finally, you’ll need to choose your targeting options. Instagram offers a wide range of targeting options, including age, location, gender, interests, and behaviors. Choosing the right targeting options will help ensure that your ad is seen by the people who are most likely to be interested in your product or service. Instagram advertising can be a powerful tool for UK businesses looking to increase brand awareness, drive website traffic, and boost sales. Activ8 UK Digital Solutions is here to help. We are a full-service Instagram marketing agency that specialises in helping UK businesses succeed on the platform. Contact us at sales@activ8uk.digital for more information.
